Rebranding an iconic Auckland tower
69 - 105 Customs Street, formerly Seascape
We developed the brand identity and sales campaign visuals for 69–105 Customs Street, formerly known as Seascape, one of Auckland’s most recognisable tower developments. The project included branding, a property booklet, digital and print marketing collateral, repositioning the development through a refined campaign for its receivership sale.
Branding
Brand Guidelines
Property Booklet
Print and Digital Marketing
With the tower’s future yet to be defined, the brand needed to feel both sophisticated and adaptable, capable of supporting a range of possible outcomes from commercial through to residential. Our role was to create a campaign that reflected the scale, prominence and potential of the development, positioning it as a landmark opportunity within Auckland’s evolving skyline.
