Pocket Studio delivers design that works.

We’re a compact graphic design studio based in Grey Lynn, Auckland providing clever, crafted, and effective design solutions.

Formerly known as Detail Studio, we have been shaping beautifully considered design since 2016. Founded by Creative Director Sophie Morrison, Pocket Studio is built on meticulous attention to detail and a belief that design should be clear, intuitive and effortless, with a working style that is straightforward and approachable.

Pocket Studio is your right-sized design partner. Nimble and responsive, we are small enough to stay personal and free of unnecessary process, while delivering design with purpose, impact, and confidence.

We help businesses move faster, look sharper, and connect better, with the polish of a studio that cares and the speed of a team that just gets it.

Get in touch

Creative Services

We focus on what we do best: high impact branding, publication design, and marketing collateral that deliver results and leave a lasting impression.

Brand Identity
Publication Design
Marketing Collateral
Campaigns
Motion Design
Website UI
Copywriting
Photography
Illustration
Print Production

Our Expertise

A sign with the word "BAYLEYS" in bold, white letters on a light background.

Text image with the word 'iCollect' in light-colored font on a white background.

The word "ARGYLE" in large, light-colored letters on a white background.

Giant text spelling EVES with a small rectangle containing the word MREINZ on the left

Text stating 'Piece House' on a plain background.

The word 'toodle' in light-colored text with a small ribbon attached at the bottom right.

"Over the past seven years, Sophie and the team has been an outstanding creative partner to Bayleys. Their deep understanding of our brand, strong communication, and exceptional professionalism shine through every project. They deliver fresh, on-brief creative work with flair, always on time and often exceeding expectations. Their passion for pushing creative boundaries has kept our campaigns innovative and engaging. They are an invaluable extension of our team."

Bayleys Real Estate
Commercial
"We really enjoyed working with them - they have a great process from initial concept through the detailed refinement resulting in a branding package exceeding our expectations."

Auckland Permaculture Workshop
"Sophie offers a powerful suite of tools that every emerging business must have. From great logos to a colour range that suits the business to a brilliant website design service. Sophie captures the essence of the business and delivers it beautifully to entice the end user. I couldn’t be more delighted."

DesignFind
"Sophie and the team were instrumental in launching a new commercial venture at Bayleys. I highly recommend them for anyone looking to elevate their brand and drive business success."

Bayleys Real Estate
Property Management
"The campaign artwork that they created exceeded our expectations, the campaign was so successful that it out-performed against previous years by a long shot and we reached over our targeted numbers."

NHS
"We have found them extremely efficient and creative in their work. From small notepad jobs to the larger banners and “ intricate “ jobs that they have completed for us, their work is second to none. We cannot recommend them highly enough."

Alliance Print
"Thank you for the fantastic job you have done! The iCollect rebrand has made the brand come alive. You listened to the brief and captured the essence of the company values and future direction. We would highly recommend your services."

iCollect
"I commissioned Sophie to do a bespoke website for The Crossing – a significant piece of contemporary New Zealand architecture that featured in Grand Designs New Zealand on TV3 (the Steel House). Sophie designed the website beautifully, and also produced several elegant print pieces. Sophie was has some really nice ideas, was easy to work with, and was genuinely collaborative in her thinking. I work in branding, but I was super impressed by the care, time and attention to detail that she brought to the table. They went way above and beyond expectations for me."

The Crossing
"Working with Sophie and the team has been a great experience. They developed branding for Kensington Crossing and Kensington Health Hub, along with professional corporate collateral and Christmas gifting artwork. Their attention to detail and ability to understand our needs make them easy to work with, ensuring a smooth process and great results every time."

Gerome Powell
Argyle
"Wellbeing Workshop have been working with Sophie and her wonderful team for over two years. They took the time to understand our business and our customers, and always present unique ideas to our often tricky briefs. They have completed a full brand refresh, designed programme guides, newsletter templates, and created customer collateral and gifts. They provide solutions that fit within our budget, with no hidden costs! I can not recommend their services enough. Their work is exceptional and always exceeds expectations!"

Wellbeing Workshop

Pocket Studio delivers design that works.

Creative Services

"We really enjoyed working with them - they have a great process from initial concept through the detailed refinement resulting in a branding package exceeding our expectations."

"Sophie and the team were instrumental in launching a new commercial venture at Bayleys. I highly recommend them for anyone looking to elevate their brand and drive business success."

"The campaign artwork that they created exceeded our expectations, the campaign was so successful that it out-performed against previous years by a long shot and we reached over our targeted numbers."

"We have found them extremely efficient and creative in their work. From small notepad jobs to the larger banners and “ intricate “ jobs that they have completed for us, their work is second to none. We cannot recommend them highly enough."

"Thank you for the fantastic job you have done! The iCollect rebrand has made the brand come alive. You listened to the brief and captured the essence of the company values and future direction. We would highly recommend your services."